Malika Khabibullaeva
Tashkent,Uzbekistan
Summary
Strategic Marketing Analyst with expertise in data analysis, campaign optimization, and business performance tracking. Successfully supports marketing decisions through deep insights and cross-channel analysis. Experienced in SMM, PR, and market strategy, contributing to brand growth and revenue increase. Ambitious to grow into a Brand Manager role and lead impactful marketing initiatives.
Overview
2
2
years of professional experience
Work History
Senior specialict-Marketing Analytics,PR manager
KFC Uzbekistan
Tashkent, Uzbekistan
12.2023 - Current
- Led marketing analytics and reporting processes
- Analyzed sales performance across all channels (Drive, Dine-in, Delivery, Aggregators)
- Evaluated effectiveness of marketing campaigns and product launches
- Developed insights to optimize menu and promotional strategies
- Monitored key performance indicators (KPI) and business metrics
- Conducted competitor and market analysis
- Supported PR and SMM activities with data-driven insights
Education
professional certificate courses - Marketing
Alpha Education
Tashkent01-2023
bachelor's degree -
Tashkent Financial Institute
Tashkent01-2018
Skills
- Marketing analytics
- Data visualization
- Sales analysis
- Market & Competitor Analysis
- ROI analysis
- Campaign Performance Analysis
- Social Media Marketing (SMM)
- Content strategy
- Instagram Management
- Influencer Marketing
- PR Management
- Campaign Planning&Execution
- Brand Communication
Languages
English
Intermediate
B1
Russian
Proficient
C2
Uzbek
Proficient
C2
Timeline
Senior specialict-Marketing Analytics,PR manager
KFC Uzbekistan
12.2023 - Current
professional certificate courses - Marketing
Alpha Education
bachelor's degree -
Tashkent Financial Institute