Sofia Parkhomova

Content Planning:

• Created tailored content plans for Instagram and TikTok, focusing on market-specific trends and audience behavior

Content Creation:

• Regular production of high-quality content: Reels, TikTok videos, photoshoots, Stories (5M+ views)
• Full-cycle production: filming, editing, and post-processing

Special Projects:

• Organized and managed partnership cross-promotions and creative collaborations

AI Integration:

• Leveraged AI tools (MidJourney, AI Voice, Generative Fill, ChatGPT) for content creation and optimization

Copywriting:

• English-language copywriting for social media captions, campaigns, and storytelling

Visual Asset Management:

• Worked with all visual materials using Adobe Suite, Figma, and mobile editing apps

Creative Copywriting & Content Development:

• Developed scripts for OLV videos and advertising campaigns
• Crafted compelling SMM content, naming solutions, and concepts for special projects.
• Wrote and edited diverse formats, including SMM posts, special projects, landing pages, and websites

Creative Concepts & Proposals:

• Designed innovative concepts and ideas for clients and competitive tenders
• Delivered winning proposals, from briefing to client presentation

Team Leadership:

• Led project teams, managing the process from receiving the brief to presenting and defending ideas to clients
• Briefed and coordinated all team members involved in projects

Global Client Portfolio:

• Collaborated with international brands, including KFC, L'Oreal, Hyundai, Bud, JTI, Samsung, and McDonald’s etc