Usmon Islomov
Marketing Manager
Tashkent
Summary
Marketing Specialist with 4+ years of experience in education, logistics, and e-commerce. Skilled in audience research (JTBD, CusDev), performance marketing, branding, and team leadership. Successfully scaled projects from zero to 2,000+ clients. Strong in analytics, strategy, and growth through digital and offline marketing.
Overview
5
5
years of professional experience
6
6
Certifications
3
3
Languages
Work History
Head of Marketing
CoddyCamp IT Academy
06.2024 - Current
- Led a 14-person marketing team (strategy, task management, KPIs).
- Boosted monthly leads from 70 to 260 (+270%) via outdoor ads & activations.
- Scaled referral program: increased referral leads 5x (from 10 to 50/month).
- Built influencer marketing (mommy bloggers, micro-influencers) with high conversion.
- Supported expansion from 3 to 6 branches; student base grew from 800 to 2000+.
Marketing Manager
LEGO Group
01.2023 - 01.2024
- Company Overview: (Logistics & E-commerce)
- Conducted market & competitor analysis (CusDev, JTBD, TAM/SAM/SOM).
- Launched SEO, Google Ads, and improved site usability.
- Led 5-person team; improved brand positioning & customer insights.
- Introduced NPS & brand perception studies, applied global practices.
PR Manager
Merit School
03.2022 - 03.2023
- Attracted 376 sales with $15k budget (CAC = $40).
- Managed 20+ bloggers & Telegram channels.
- Built effective communication strategies in an 8–10 person team.
Co-founder
Marketing Laboratory
03.2021 - 02.2022
- Co-owned agency focused on education sector.
- Delivered 2,249+ leads & 100+ sales with CAC under $4.
- Managed 5-person team (media buyers, designers, copywriters).
- Notable results: Art Deco Study: 50 sales with CAC $3.7, Future English School: 120 sales with CAC $5.4.
SMM / Project Manager
Mars IT School
03.2020 - 03.2021
- Co-launched school, scaled to 200+ students in first year.
- Managed SMM, sales funnels, recruitment, and CRM.
- Gained hands-on business launch & management experience.
Education
Bachelor's Degree - Business & Financial Management
MDIST (Management Development Institute of Singapore in Tashkent)
01.2023
Skills
- Digital Marketing & Lead Generation
- Targeting (Facebook, Google Ads, SMM)
- Market & Competitor Analysis (JTBD, CusDev)
Websites
Certification
Growth Marketing (Epic Growth, 2024)
Timeline
Head of Marketing
CoddyCamp IT Academy
06.2024 - Current
Marketing Manager
LEGO Group
01.2023 - 01.2024
PR Manager
Merit School
03.2022 - 03.2023
Co-founder
Marketing Laboratory
03.2021 - 02.2022
SMM / Project Manager
Mars IT School
03.2020 - 03.2021
Bachelor's Degree - Business & Financial Management
MDIST (Management Development Institute of Singapore in Tashkent)
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